AI Behavioral Dynamics Archives

Visual representation of Trularity’s concept of AI Identity Drift, showing a woman overlaid with colorful digital code and speech-bubble icons to symbolize shifting AI communication patterns.

AI Identity Drift is the Slow, Unnoticed Erosion of Brand Voice

15 min read

AI identity drift is the subtle erosion of a brand’s true voice as LLMs shape more of its communication. Here’s why it happens and how teams can prevent it.

Trularity abstract feature image of a glowing neon feedback loop, with flowing blue, purple, and orange lines representing AI connections. Surrounding the loop are logos of major AI platforms including Perplexity, ChatGPT, Grok, Andi, YOU, Gemini, and Claude.

How the AI Feedback Loop Will Shape Brand Narratives by 2028

9 min read

AI growth fuels narrative drift, where answers subtly shift over time. This hidden bias can change brand visibility and shape consumer decisions.