AI Trends Archives

Visual representation of Trularity’s concept of AI Identity Drift, showing a woman overlaid with colorful digital code and speech-bubble icons to symbolize shifting AI communication patterns.

AI Identity Drift is the Slow, Unnoticed Erosion of Brand Voice

15 min read

AI identity drift is the subtle erosion of a brand’s true voice as LLMs shape more of its communication. Here’s why it happens and how teams can prevent it.

AI Brand Fidelity: The Hidden Metric That Will Shape Customer Choices

8 min read

Understand the hidden mechanics of AI Brand Fidelity and how consistent signals across the web strengthen the internal model AI systems use to describe your brand.

Why AI Prompt Loyalty is the Next Frontier of Customer Retention

13 min read

Discover how Trularity’s AI prompt loyalty framework helps brands earn lasting retention by shaping how personal AI assistants recall and recommend them.

Trularity abstract feature image of a glowing neon feedback loop, with flowing blue, purple, and orange lines representing AI connections. Surrounding the loop are logos of major AI platforms including Perplexity, ChatGPT, Grok, Andi, YOU, Gemini, and Claude.

How the AI Feedback Loop Will Shape Brand Narratives by 2028

9 min read

AI growth fuels narrative drift, where answers subtly shift over time. This hidden bias can change brand visibility and shape consumer decisions.

Trularity bar chart showing eMarketer data comparing source types in Google AI summaries versus standard search results, based on 68,879 searches in March 2025. Shows Wikipedia links at 6% in AI summaries versus 3% in standard results, .gov sites at 6% versus 2%, YouTube at 5% versus 6%, and news sites at 5% for both, highlighting AI summaries' greater reliance on authoritative sources.

The AI Search Ads Forecast: $25.9 Billion by 2029

10 min read

AI search ads could hit $25.9B by 2029, reshaping how brands reach consumers, but fewer clicks from AI summaries mean new strategies are essential.