Test Your AI Content Clarity Instantly with This Free Tool

We just launched something new to help you improve your AI content clarity. It’s called the Comparative Clarity Scan.

This free tool lets you compare your brand copy to a competitor’s. Think homepage intros, About sections, or product blurbs. Short pieces of content that matter most in AI search. You paste in both, pick an AI engine, and the tool shows you which version is clearer and more likely to be used in AI-generated results.

It’s fast. It’s simple. And it tells you a lot.

We built it for a reason. AI content clarity is no longer just a nice-to-have. It is how brands earn visibility in AI search.

When someone asks ChatGPT or Perplexity who to hire, what to buy, or which service to trust, they do not get a list of links. They get a short, confident answer. That answer usually comes from content that is clear, specific, and easy to summarize.

That is what we mean by AI content clarity. It is how well your message comes through when an AI is trying to explain what you do.

If your copy is vague or packed with buzzwords, it probably will not make the cut. If it is focused and easy to understand, your brand has a real shot at showing up.

Now, you can test how you are doing by putting your content side by side with a competitor’s.

Why Comparing Content Reveals What Clarity Really Looks Like

Most brands think their copy is clear. But it is hard to tell until you put it next to someone else’s.

That is the power of comparison. It shows you what stands out, what gets lost, and what actually helps your message come through.

You might think your homepage intro is strong. But when you compare it to a competitor’s, the differences are easier to spot. One version might be clear about what the company does, who it helps, and why it matters. The other might lean on vague phrases or say a lot without saying much at all.

Here is what we see again and again:

• One blurb uses plain language. The other uses buzzwords.
• One shows proof. The other makes big claims with no backup.
• One gets to the point. The other takes three sentences to say something simple.

And here is the thing. AI tools notice those differences too.

They are scanning for content they can trust, quote, and reuse. When your message is easy to understand, it is easier for an AI to include it in an answer.

That is why we built the Comparative Clarity Scan around side-by-side feedback. It helps you see not just how your content performs, but why one version is stronger than the other.

How the Comparative Clarity Scan Works

The tool is simple by design. No setup. No guessing. Just quick, useful insight.

Here is how it works:

1.  Paste in your brand blurb.

This could be a homepage intro, a product summary, or an About section. Keep it short. Around 80 to 150 words works best.

2. Paste in a competitor’s blurb.

Pick someone in your space. Maybe a direct competitor or just a brand you admire. The key is to compare similar types of content. Two product descriptions. Two About sections. Two leadership bios. You’ll get the best results when it’s apples to apples.

3. Pick an AI engine.

Choose from ChatGPT, Perplexity, or Google’s AI-powered results. The tool adjusts its analysis based on how each one tends to summarize content.

4. Get side-by-side feedback.

You’ll get a clear answer about which blurb is stronger for AI search—and why. The tool breaks it down into plain language. Here’s what you’ll see:

• A short summary of which version is more effective and what makes it stronger
• Notes on clarity, focus, and what each blurb is doing well (or not)
• A look at how easily each version could be picked up and summarized by AI tools
• Specific suggestions to sharpen your copy and improve your chances of getting featured

For example, if your blurb lists a lot of features but lacks a clear focal point, the tool might suggest simplifying the message and highlighting one or two key differentiators. If your competitor mentions their 30 years in business and a strong reputation for service, the tool will call that out as a reason they’re more AI-ready.

The goal isn’t to critique every sentence. It’s to show you how your content performs in a real-world context and give you clear ways to improve it.

A Real Example: Two Ramen Spots, One Scan

To show how the Comparative Clarity Scan works in real life, we tested it using the homepage blurbs from two well-loved ramen restaurants in San Francisco: Marufuku and Saiwaii Ramen.

We pulled the first paragraph from each of their websites. Just like a potential customer (or an AI tool) might do. Here’s what we entered into the tool:

Marufuku Ramen

Homepage Blurb:

Marufuku proudly serves authentic Hakata-style Tonkotsu ramen, featuring a milky and umami-rich broth made from boiling pork bones for long hours, ultra-thin artisanal noodles that match perfectly with the broth, and cha-shu made from specially selected pork. Rich white chicken paitan ramen with chicken cha-shu is also featured on the menu, along with a variety of mini-sized rice bowls, izakaya-style appetizers, and premium beer and sake.

Saiwaii Ramen

Homepage Blurb:

Our chefs specialize in authentic and delicious Ramen food. The staff at Saiwaii Ramen is devoted to serving customers mouthwatering dishes that feature the highest quality ingredients available. Tonkotsu Ramen, Spicy Garlic Tonkotsu Ramen, and Shoyu Ramen are all prepared quickly and delivered to you right away. Saiwaii Ramen uses only the freshest ingredients around, ensuring that every dish is of the highest possible quality. Not sure what you’re in the mood for? Try one of our specialties including Shio Ramen, Miso Ramen, Vegetarian Miso Ramen, Spicy Garlic Miso Ramen, and more.

The Results

The Comparative Clarity Scan identified Marufuku’s blurb as stronger overall for AI visibility.

Here’s why:

Clarity and Focus

• Marufuku gives specific, vivid details—like the long-boiled pork broth, ultra-thin noodles, and pork cha-shu. It paints a picture.
• Saiwaii leans on broader terms like “delicious,” “fresh,” and “mouthwatering,” but lacks the same level of detail.

AI Summarization Readiness

Marufuku’s blurb is easier for AI tools to summarize because:

• It highlights unique features (like Hakata-style ramen)
• It uses concrete language
• It includes keywords that signal expertise and authenticity

Saiwaii’s blurb, while warm and welcoming, repeats general phrases and does not clearly state what sets it apart from other ramen shops.

What Could Be Improved

If we were helping Saiwaii improve their AI content clarity, we’d suggest:

• Adding specific language about their broth style, noodle type, or standout ingredients
• Cutting repeated phrases like “highest quality” in favor of actual proof points
• Mentioning one or two customer favorites or specialties in more detail

Even something simple like, “Try our house-made spicy garlic broth, simmered for eight hours and topped with our signature chashu,” would make the blurb more distinct and useful for AI tools—and more mouthwatering to a potential diner.

A Quick Note Before You Use the Comparative Clarity Scan

The Comparative Clarity Scan is designed for one specific job. It looks at two short pieces of brand copy and helps you see which one is clearer, more focused, and more likely to be used in AI-generated answers. It does not analyze your whole site or evaluate every signal an AI tool might consider.

But within that narrow focus, it can reveal a lot.

Finding good comparisons is part of the challenge. Some websites lead with bold taglines. Others get straight into product features. Key information might be scattered across different sections or hidden in menus. That is why the scan works best when you are comparing similar pieces of content. Two About sections. Two product blurbs. Two intros from companies doing roughly the same thing. The closer the match, the more useful the feedback.

Still, even when the blurbs are not a perfect fit, the results can tell you something valuable. You can learn how your message comes across, whether it is easy to summarize, and whether it gives AI tools enough to work with.

No single scan or tool will make your brand fully visible in AI search. There’s no shortcut. Visibility depends on many factors. Your content, structure, reputation, etc. The way your brand is talked about across the web. It all adds up over time.

But this tool gives you a way to start making progress. It shows you how clearly you are communicating right now. It helps you see where you stand compared to others. And it gives you specific ideas for how to improve.

What to Do With Your AI Content Clarity Results (And What to Do Next)

Running a scan is just the first step. What you do afterward is what really matters.

If your blurb comes out on top, take a minute to look at what made it work. Was it the structure? The tone? The way it led with something specific? Use that as a model. Carry that clarity over to other parts of your site. Make sure your product descriptions, About page, and even your social bios are sending a message that’s just as clear.

If your copy needs work, that’s not a problem. It’s an opportunity. The scan gives you concrete suggestions to build on. You might realize you’re trying to say too much at once. Or maybe you’ve been leaning on generalities instead of details that actually make your brand stand out.

Start small. Pick one or two edits. Focus your message. Trim the fluff. Add a proof point. Clarity builds with each small improvement. You don’t need to overhaul everything in one sitting. The goal is progress, not perfection.

And keep in mind, this tool is one part of a much bigger process. Improving AI visibility is not about quick wins. It’s about showing up consistently with content that’s clear, credible, and easy for AI to use.

So keep testing. Keep comparing. Keep sharpening your message until it cuts through.

Because in the world of AI search, clarity is what gets you seen. Here’s a quick guide to help you know what to do next, based on what the scan shows you:

Final Thoughts: Clarity Is Competitive

AI search is changing how people evaluate brands. Instead of digging through websites, they get a quick answer from tools like ChatGPT, Perplexity, or Google’s AI-generated results. And if your message is not clear enough to make it into that answer, your brand gets left out.

That is where AI content clarity comes in. It helps make sure your message is understood, repeated, and trusted by the tools people are turning to every day.

And the good news is, you do not have to guess if your message is landing.

The Comparative Clarity Scan gives you side-by-side feedback on how your content stacks up. If you want to go deeper, you can test more blurbs, compare with other competitors, and use the results to sharpen your message across your site.

The clearer and more focused your copy is, the more likely you are to show up in the answers that matter.

So take a few minutes. Run a comparison. See what stands out. Find out what makes your message stronger and what might be holding it back.

Your clarity starts here.

Want to see how your content compares?

Try the Comparative Clarity Scan. It is completely free, takes less than a minute, and gives you instant feedback with no sign-up required. If you find it helpful, share it with someone else working to stand out in AI search. While you’re at it, be sure to check out our custom AI Visibility Grader to see how individual pieces of content perform.

Try the Competitive Clarity Scan

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